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Remember ‘ Nookie’? It’s been a minute since any of that energy has been around. “That was natural for us because we felt like it was missing,” Williams says. Recorded at South Beach Studios (Miami) and the Record Plant (L.A.), Seeing Sounds is marked by its sonically supercharged production ID.

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Superpowered by the gleaming, energetic Pro Tools|HD-enabled production that is the Williams/Hugo/Neptunes trademark, Seeing Sounds references artists as diverse as Marvin Gaye (“ Yea You,” inspired by tenor saxophonist Gary Bartz’s “ Celestial Blues” ), the Rolling Stones (“ Out Of My Head”) and even Baltimore’s B-More Dance Scene (“ Everybody Nose”). Seeing Sounds is an apt title for N¤E¤R¤D’s third effort (after In Search Of… and Fly Or Die ), a bold cross-pollination of many sounds and styles. “You ask any great rapper or writer or musician, and they’ll tell you their craziest ideas come from the shower or the plane because in both places there is sensory deprivation.” “Sure, my lyrics are inspired by synesthesia,” Williams adds.

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Once the senses are blocked out, then your mind is free to run wild and think about whatever. Synesthesia is stimulated by sensory deprivation, like when the showerhead is making so much noise it blocks out everything else. An easy way to see if you’ve got it is if when you go in the shower, and your imagination goes crazy. But some people conjure images to the sound, as well. When you hear, your ears send auditory images to your brain. It’s when one of your senses gets more information than what’s intended. “Some people make music and they see things,” Williams explains, adjusting the red Billionaire Boys Club cap from one of his clothing lines (the other is called Ice Cream). When asked about the title of N¤E¤R¤D’s third album, Seeing Sounds (Virgin, 2008), Williams can’t resist elaborating - to the left. More like a conversation with one’s self versus everyday sayings.”Įither a visionary sage/producer or a philosophical chatterbox, Williams talks in broad strokes, going to great pains to illuminate what he really thinks and what lies behind the Wizard of Oz-like facade that is N¤E¤R¤D, and by extension, The Neptunes.

A lot of people might write ‘C’mon baby’ or ‘I want you tonight’ - we hear those things so much that we become desensitized and it no longer sounds like the way people really think N¤E¤R¤D is written the way a person really thinks versus conversation. The songs all have this other look to them, a whole different feel.

“Aesthetically, it’s individual music, written from the perspective of the conscious.

“ N¤E¤R¤D is to the left because of its attitude,” Williams explains. Constantly multitasking, the vocalist, bucket drummer and producer extraordinaire busily e-chats with Madonna via his Blackberry while explaining what makes N¤E¤R¤D different from he and partner Chad Hugo’s million-dollar-earning production alter ego, The Neptunes. Pharrell Williams strolls into the lounge at Electric Lady studios, plops down his skinny frame on a large leather sofa and begins a lengthy text-messaging session. Not content with mere millions, the Billionaire Boys Club of Pharrell Williams, Chad Hugo and Shay aim higher, bringing N¤E¤R¤D back to its raw beginnings with buckets, synesthesia and a can of red bull.